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　　CCTV News:Recently, People’s Daily published three articles in succession, namely Happy and Auspicious, Happy New Year and Happy New Year, First Successful Realization of Real-time Transmission Test of 5G Network VR in China, and First Successful Realization of 5G Network Transmission Test of 4K Ultra HD TV in China, to warm up the CCTV Spring Festival Evening in 2019.

　　The People’s Daily reports on Happy and Auspicious New Year and Happy New Year are as follows:

　　With the approach of the Spring Festival, CCTV’s "2019 Spring Festival Gala", which is expected by Chinese people all over the world, will be unveiled. As the first Spring Festival Gala after the establishment of the Central Radio and Television General Station, this year’s Spring Festival Gala will be based on the theme of "Striving for a New Era and Celebrating a Happy Year", insisting on integrity and innovation, carrying forward the main theme and transmitting positive energy, and striving to present a happy, peaceful and jubilant atmosphere for the Chinese people all over the world.

　　Laughter, Innovation and Breakthrough of Language Program surprise gift

　　Crosstalk and sketch have always been the most anticipated and concerned on the stage of Spring Festival Evening. The language program of the Spring Festival Gala in 2019 will gather the strongest lineup of the national comedy industry, which is closely related to people’s livelihood hotspots and more grounded. For example, honest communication between people, mutual understanding between consumers and service providers, exposing market fraud, whipping formalism bureaucracy and other works, and striving to present social hotspots with humorous bridges and innovative ways, so that the audience’s laughter can penetrate the applause and resonate.

　　The cast of this year’s Spring Festival Gala language program is also very strong, gathering a new generation of crosstalk actors, popular talk show actors, film and television actors and comedy powerful actors. The lineup is unique, and the cross-border combination effect is full of surprises, covering audiences of different ages in an all-round way and striving to meet the needs of different audiences.

　　Singing and dancing make the Spring Festival fashion classics spread

　　This year’s song and dance programs are bold and innovative, with beautiful melodies and far-reaching implications. The program group mobilized the enthusiasm of all sectors of society, mobilized the creative enthusiasm of the majority of songwriters, created excellent programs and created a number of excellent programs.

　　Song programs will be divided into Chinese dream songs, songs celebrating the 70th anniversary of the founding of New China, classic old songs, songs of the year, healthy and progressive bel canto, ethnic and pop songs. There are not only classic songs that have been circulated for a long time and have a strong mass base, but also fashionable new songs that are favored by young audiences. At the same time, there are new songs that warm people and hearts and express the feelings of Chinese sons and daughters. In terms of dance, it brings together various dance forms such as folk dance, square dance, ballet, street dance and children’s dance. Song and dance programs strive to get into the brain, the heart and the mood while ensuring the quality.

　　Four seas stunts gather together, five lakes famous artists send the Spring Festival.

　　This year’s Spring Festival Gala’s opera program is led by Peking Opera, with four local operas such as Henan Opera, Yue Opera, Huangmei Opera and Cantonese Opera as the mainstay, and supported by first-class famous artists and outstanding actors, so that the audience can appreciate the beauty, strangeness, cleverness and interest of China opera, and at the same time appreciate the long-standing charm and the elegant demeanor of the times of Chinese excellent traditional culture.

　　The magic of this Spring Festival Evening will be based on the concept of "integration and interaction". The magician will fully show the magic with "small and beautiful" performances through daily objects close to life, so that the audience can feel the magic and charm of magic and convey the good wishes of reunion and celebration and a family on both sides of the strait.

　　The whole media strongly spread the New Year’s greetings and added joy.

　　In 2019, CCTV Spring Festival Evening will realize all-media communication for the first time. Among them, while watching the Spring Festival Gala on the mobile phone, Baidu Company and Tik Tok (ByteDance) continued to add a festive atmosphere to the party by innovating the linkage mode of large and small screens, and delivered sincere wishes.

　　This year’s Spring Festival Gala will achieve an innovative breakthrough in the interactive form of red envelopes. Viewers only need to watch the Spring Festival Gala on their mobile phones through Baidu APP, and have the opportunity to get different types of red envelope surprises.

　　At the same time, with the theme of "Happy Another Year", the Spring Festival Evening launched a new media campaign covering the whole world on the official account of Tik Tok. Use short video to record the small happiness and great beauty during the Spring Festival, show the strong flavor of the year and the atmosphere of reunion, show a happy, auspicious and beaming happy life, and realize the big party of Chinese people all over the world.

　　The bell of the new year is about to ring. In 2019, CCTV Spring Festival Gala will fully reflect the strong cohesion, centripetal force and influence of China TV industry, and make every effort to build a high-level Spring Festival Gala with strong confidence, gathering people’s hearts, warming people’s hearts and building one heart. On the New Year’s Eve, the Central Radio and Television Headquarters will meet you, so be there or be square!

　

　　The People’s Daily report on "China’s first successful VR real-time production and transmission test in 5G network" is as follows:

　　The 2019 CCTV Spring Festival Gala, which has already started rehearsing, will bring viewers a panoramic preview of 5G network transmission and a brand-new experience in the Spring Festival Evening Waiting Hall and two sub-venues in Changchun and Shenzhen. This is the result of the successful transmission test of 5G network VR real-time production.

　　On January 28th, CCTV, together with China Unicom and Huawei, launched the real-time production and transmission test of 5G network VR in Changchun, Jilin, providing technical verification and preparation for the application of 5G live broadcast in Changchun Branch of the Spring Festival Evening. This is another important test conducted by China’s first 5G media application laboratory after the successful implementation of 4K TV transmission on the 5G network on January 13th. It is a major breakthrough in promoting the construction of 5G new media platform by the Central Radio and Television General Station, which indicates that the General Station has taken a solid step in building a world-class new mainstream media with strong leading power, communication power and influence, keeping pace with the times, boldly applying new technologies and accelerating the integration and development.

　　In the next CCTV Spring Festival Evening warm-up program, the Central Radio and Television General Station will realize VR panoramic interaction, bringing viewers a brand-new visual experience. At the same time, a batch of VR short videos will be produced and put on the new media platform to provide viewers with an immersive Spring Festival Evening viewing experience.

　　Since the end of 2018, the Central Radio and Television General Station has promoted the real-time production and transmission of 5G network VR, provided technical support for the new media and new platform of the General Station, and promoted the in-depth development of media integration.

　

　　The People’s Daily report on "China’s First Successful Implementation of 5G Network Transmission Test of 4K Ultra HD TV" is as follows:

　　After 36 years of CCTV Spring Festival Evening, China will realize the first 5G network transmission of 4K ultra-high-definition content at this year’s Shenzhen branch.

　　On January 13th, China Central Radio and Television General Station, together with China Mobile and Huawei, successfully carried out the 4K TV transmission test of 5G network in Shenzhen. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China and Director of Central Radio and Television Station, Wang Weizhong, Deputy Secretary of Guangdong Provincial Party Committee and Secretary of Shenzhen Municipal Party Committee, Fu Hua, member of the Standing Committee of Guangdong Provincial Party Committee and Minister of Propaganda Department, and heads of relevant enterprises attended the launching ceremony of 4K TV transmission test on 5G network and delivered speeches. Through China Mobile’s 5G test network, this transmission test successfully transmitted the 4K ultra-high definition signal of Shenzhen Branch of CCTV Spring Festival Evening back to the Beijing Computer Room of the Central Radio and Television Station, and at the same time transmitted the 4K ultra-high definition Beijing landscape signal of the main station to the main station in Shenzhen Branch to broadcast the real-time signal of the auto show, thus making technical verification and preparation for the application of 5G technology in the Spring Festival Evening of 2019.

　　The US Centers for Disease Control and Prevention recently issued guidelines to remind the public to be alert to the risk of measles and to be vaccinated against measles before international travel.

　　In a guide released this week, the CDC said that in the first five months of this year, the number of measles cases in the United States increased compared with the same period last year. As of June 8, there were 16 confirmed cases of measles reported in the United States, 88% of which were related to international travel. Most of these cases are children who have not been vaccinated with measles, mumps and rubella vaccine (MMR vaccine).

　　According to the CDC, according to current estimates, the number of Americans planning to travel abroad in 2023 is twice that in 2022. Many countries and popular tourist destinations, including Britain, have broken out measles in recent years. The public should be vaccinated in time, especially before international travel, to prevent measles infection and imported transmission.

　　According to the CDC, measles is highly contagious, mainly through direct contact with droplets spread when infected people breathe, cough or sneeze. The initial symptoms of infection include fever, cough, runny nose, conjunctivitis, etc., and a rash appears after 2 to 4 days. Measles can lead to serious complications, such as pneumonia, encephalitis, and even death. At present, there is no specific drug, and the most effective way to prevent measles is vaccination.

　　With the approach of the Spring Festival, the price increase of high-end liquor started in October last year has intensified. The Beijing Morning Post reporter visited and found that the high-end liquor represented by Maotai started a crazy price increase mode, and with the improvement of the sales situation, the dealer inventory of Wuliangye reached a record low. A distributor of Wuliangye said that this year’s peak season began in January, and "the recovery of the high-end wine market exceeded imagination".

　　Maotai costs one price a day.

　　Although the news that Maotai’s registered trademark of "National Wine Maotai" was rejected by the State Trademark Office once again shattered Maotai’s "National Wine Dream", it was very bullish in the consumer terminal this year, and the price soared all the way, basically reaching one price per day. In a supermarket in Beijing, the price of a single bottle of 53-degree flying Maotai has exceeded 2000 yuan, reaching 2080 yuan, which is 38.4% higher than that before New Year’s Day.

　　Although the breakthrough of the 2000 yuan mark is only in individual terminals, the overall price increase of Maotai has become a legend in the liquor industry. Since October last year, the supply of Maotai has been tight, and the price has also started to rise. The price of 53-degree Feitian Maotai was only in 950 yuan in the first half of last year, and it rose to more than 1,100 yuan after the Mid-Autumn Festival. Before New Year’s Day, the price of Feitian Maotai in some tobacco hotels exceeded 1,200 yuan. At present, the self-operated price of Feitian Maotai in JD.COM has reached 1,288 yuan. Prices have been rising all the way, and some channels have been out of stock. The owner of a tobacco and alcohol specialty store told the Beijing Morning Post that since New Year’s Day, Moutai has been in a state of tight supply, and there is no goods to sell in the last week.

　　Wuliangye’s inventory reached a record low.

　　Against the background of consumption upgrading, many kinds of liquors, especially high-end liquors, experienced price increases before the Spring Festival. "The first two years came to the week of New Year’s Eve, and the feeling of the peak season was obvious. However, since the beginning of January this year, various business banquets, friends gatherings, and new year purchases have begun. " A distributor of Wuliangye said that from the current situation, the recovery of the high-end wine market this year exceeded imagination.

　　The relevant person in charge of Wuliangye told the Beijing Morning Post that the current Wuliangye market has indeed shown a state of rising volume and price, not only the crystal bottle Wuliangye, but also the Wuliangye low-alcohol series and Wuliangye 1618. "The dealer inventory has reached the lowest point in history, only around 8%."

　　The capital market is enthusiastic about liquor stocks

　　Analysts pointed out that the overall recovery of high-end liquors such as Maotai and Wuliangye is not only caused by consumption upgrading and goods control by manufacturers, but also by consumption mentality. "At present, the overall price of liquor is rising. For consumers, there is a mentality of buying up but not buying down, which leads to a high enthusiasm for buying."

　　In addition, the hoarding of dealers also caused the shortage of the market. Zhang Jianwei, chairman of Guangzhou Juntao Tobacco and Alcohol Chain, told the Beijing Morning Post that some dealers are optimistic that the price of Maotai will continue to rise in 2017, so they will not sell the goods.

　　The popularity of the pre-holiday liquor market also made the capital market enthusiastic about liquor stocks. Kweichow Moutai rose all the way after its opening yesterday, reaching a record high of 359.8 yuan/share, but then fell back. At the close, Kweichow Moutai’s share price was 351.22 yuan/share, Wuliangye rose 1.27%, and LU ZHOU LAO JIAO CO.,LTD rose 0.62%. Liquor stocks basically rose. Beijing Morning Post reporter Chen Qiong

1905 movie network news The popularity of the films produced and directed by the producer continued to soar after their release. At present, the box office has broken 400 million yuan, winning the box office daily crown, the total number of people the next day, and the film-arranging daily crown for several days in a row, igniting the New Year’s file market. A few days ago, the feature film "Why do you always win?" was released. Two fathers, Lin Rilang (ornaments) and the mayor of Long Dan, confronted each other outside the operating room. When Lin Rilang was desperate, he asked his soul, "What always wins you?" It makes people feel worried! "manslaughter 2" starring Shawn,,,,,, is in a hot release.

Shawn; Yang Xiao

Two fathers fight for love.

Worrying lines poke people’s hearts.

In the newly exposed feature film clip, the conversation between Lin Rilang (Shawn) and Mayor Long Dan (Jiang Haowen) outside the operating room of the hospital directly pokes people’s hearts. The two fathers are at loggerheads for their children, and their father’s love makes them intransigent and give in, and the depressing atmosphere also makes the audience worry.

Philip Patrick Keung Ho-men

The line in the film "We will be honest and work hard all our lives", "Why do you always win?" It is also a direct attack on the real pain point, which triggered a heated discussion among the audience. Jiang Haowen explained the role of Long Dan, saying that he felt that his son was in danger, so he ignored everything. Although he didn’t want to hurt anyone, he actually hurt someone else’s children, which is also a kind of "manslaughter." After watching it, the audience said, "The film is cruel, realistic and heavy. After watching it, I cried for two days, but it is of great social significance. A good work deserves to be seen by more people."

Quality word-of-mouth strength certification

Fans tap water strongly "Amway"

After the film was shown, there was a wave of discussion on the Internet, and the moving core touched countless audiences. The movie guide of well-known film critics gave a five-star high praise. "The story is very complete, with multi-line narrative, flashback, parallelism and montage, but it is not chaotic. Genre films are far away from life, but Lin Rilang pulls "manslaughter 2" very close to the audience. Every role is performed very well, and the film is moving and thought-provoking. "

Writer Han Songluo said that "manslaughter 2" has at least two contributions, one is the art of the story, and the other is to record the atmosphere of the times, both of which are difficult and worthy of respect. Sipak, a well-known film blogger, also gave a four-star praise. It is not easy for a person to say so much against the huge dark reality under limited conditions. Not only was it highly recommended by many big V’s, but the fans turned into a powerful "Amway" with tap water, praising "this is an unusual emotional crime film, and every frame of the film is condensed with blood and tears closely related to family."

　

The movie "manslaughter 2" is showing!

　　Recently, many places began to implement the reduction of ticket prices for key state-owned scenic spots. According to the deployment of the National Development and Reform Commission, tickets for a number of key state-owned scenic spots will be reduced before the end of September. At that time, take advantage of the National Day holiday, about three or five friends, let’s go around together!

　　Ticket prices of key state-owned scenic spots shall not be lowered or raised.

　　This year’s "Government Work Report" clearly proposed to create a global tourism demonstration zone and reduce the ticket prices of key state-owned scenic spots. On June 28th, the National Development and Reform Commission issued an opinion, demanding that all regions should make use of public resources such as national scenic spots, national nature reserves, national key cultural relics protection units, national parks, etc., and focus on state-owned scenic spots with a quality rating of 5A and a high current price level, scientifically formulate plans, effectively reduce the high ticket prices, and actively promote the price reduction of state-owned scenic spots with 4A level and below.

　　The opinions are clear, and all regions should ensure that the high ticket prices of key state-owned scenic spots have achieved remarkable results before the end of September this year, and encourage all regions to speed up the work according to the actual situation.

　　The opinion puts forward that all regions should not evade the importance, become a mere formality and prevaricate; It is not allowed to drop in the dark. While reducing the ticket price, it will increase the price of other tourist services such as transportation in the scenic spot, which will increase the burden on tourists in disguise.

　　The price chaos in scenic spots such as compulsory purchase of passes will be regulated.

　　In addition, the opinion also requires that the price behavior of scenic spots be standardized:

　　All scenic spots should strictly implement the clearly marked price regulations, and publicize the ticket prices and tour service contents (including preferential ticket prices, preferential objects, preferential conditions, etc.) and the prices of related services charged separately in eye-catching positions such as their websites and charging places; In scenic spots with pass and coupon, the price of pass and coupon and the content of tour service should also be publicized together. The price of pass and coupon should be lower than the sum of individual ticket prices, and it is not allowed to buy pass and coupon forcibly to protect tourists’ right to know and choose.

　　It is not allowed to set two ticket prices differently for local foreign tourists. Except as clearly stipulated by laws and regulations, all regions and scenic spots are not allowed to bundle all kinds of tickets, tour services and insurance, and are not allowed to increase prices or collect any other fees.

　　At present, some places have begun to implement the requirement of reducing the ticket price of state-owned scenic spots, and some scenic spots have lowered the ticket price.

　　Guizhou: Announce the price reduction list of the first batch of key state-owned scenic spots before the end of September.

　　On July 31, the Guizhou Provincial Development and Reform Commission issued a plan to start the work of reducing the ticket prices of state-owned scenic spots, reduce the ticket prices of a number of key state-owned scenic spots, drive down the ticket prices of other scenic spots in the province, and push down the ticket prices of scenic spots in the province.

　　The plan is clear. The Provincial Development and Reform Commission announced the price reduction list of the first batch of key state-owned scenic spots before the end of September. The competent price departments of cities and counties announced a list of price reduction scenic spots before the end of October.

　　Yunnan: Significantly reduce the ticket prices of state-owned scenic spots before October 1.

　　On July 24th, the Yunnan Provincial Government issued "Several Opinions on Accelerating the Transformation and Upgrading of Tourism", clearly requiring that the provincial development and reform commission should be responsible and the people’s governments of various cities and prefectures should cooperate to complete the task of substantially reducing the tickets for state-owned scenic spots and the prices of ropeways and connecting vehicles and boats in the scenic spots and reducing the cost of tourist route products by October 1st, 2018.

　　Hunan: The price reduction of tickets for 27 scenic spots before the National Day includes 5 scenic spots with 5A level.

　　According to the Hunan Provincial Development and Reform Commission, before the end of September, at least 27 key state-owned scenic spots (spots) in the province will significantly reduce their ticket prices, including 5 5A-level scenic spots such as Wulingyuan core scenic spot, 18 4A-level scenic spots such as Taohuayuan and 4 3A-level scenic spots such as Tianyue Mufu Mountain.

　　Among them, the government-guided ticket price of Nanyue Central Scenic Spot is reduced to 110 yuan/person in peak season (May-October) and 80 yuan/person in off-season (November to April); The government-guided price of tickets for Yueyang Tower Scenic Area has been reduced to 70 yuan/person.

　　Hubei: The price of scenic spots in 5A will be reduced before September 30th, and the price of scenic spots in 4A will be reduced before October 31st.

　　On August 9, Hubei Provincial Price Bureau issued an opinion and decided to reduce the ticket prices of key state-owned scenic spots in Hubei Province — — Before September 30, the ticket price of 5A-level scenic spots will be reduced in an all-round way; Before October 31st, the ticket prices of 4A-level scenic spots will be reduced in an all-round way.

　　According to the requirements of Hubei Provincial Price Bureau, scenic spots can reduce the cost of tourists by setting monthly (seasonal, annual) tickets and family packages that reflect price concessions. Scenic spots subject to government pricing management shall not raise prices during Labor Day, National Day and Spring Festival and within one month before.

　　Previously, the Wuhan Municipal Development and Reform Commission issued a notice saying that since June 1, the single ticket for the Yellow Crane Tower has been lowered from 80 yuan/Zhang to 70 yuan/Zhang; Half-price ticket is reduced from 40 yuan/ticket to 35 yuan/ticket.

　　Guilin: Some key state-owned scenic spots will reduce their ticket prices from August 20th.

　　Recently, Guilin, Guangxi lowered the ticket prices of some key state-owned scenic spots.

　　From August 20th, the ticket price of Xiangshan Scenic Area will be reduced from the current 70 yuan/person-time to 60 yuan/person-time; The ticket price of Qixing Scenic Area has been reduced from the current 70 yuan/person-time to 60 yuan/person-time; The ticket price of Reed Flute Scenic Area has been reduced from the current 110 yuan/person-time to 100 yuan/person-time.

　　… …

　　There will be more and more key state-owned scenic spots

　　Announce price cuts one after another

　　We look forward to it together.

　　[XCAR domestic new car original]

　　On February 13th, the new Passat of SAIC Volkswagen was officially launched. The new car is divided into seven models according to different configurations, equipped with three different engines.The price range is 189,900-303,900 yuan..

　　SAIC Volkswagen’s new Passat is not a new generation model, but an annual modified model, so the appearance of the new car has not changed, and it is still based on the mid-term modified Passat of the US version. It can be seen that the headlights and front grille of the new Passat are more fashionable than the old one. The bulge in the middle of the hood and the lines on both sides make the vehicle more powerful. The chrome decoration of the net is derived from both sides and the headlights are wrapped inside to enhance the visual effect.

　　On the tail side, all taillights use LED light sources, and the visual effect at night is very good. At the same time, the reflector of the new Passat is relatively high, and it is integrated into a straight line with the chrome trim.

　　In terms of body size, the length, width and height of the new Passat are 4872/1834/1484mm and the wheelbase is 2803mm respectively. In addition, the new Passat offers three sizes of wheels for consumers to choose from, among which the low-profile model is equipped with 16-inch wheels, the middle-profile model is equipped with 17-inch wheels, and the high-profile model is equipped with 18-inch wheels, which are the same as the 2016 Passat.

　　Everyone must be familiar with the overall style of the interior, but the changes in details also make the new Passat interior look more concise and young. In addition, the new car has maintained the standard of this class in terms of materials and workmanship. More horizontal bar decoration also makes the visual effect of the central control more spacious, and the combination of upper depth and lower depth makes the interior look brighter.

　　In terms of power, the new Passat canceled the model equipped with the engine of 3.0L V6, and the other models will be equipped with engines of 1.4TSI, 1.8TSI and 2.0TSI, with the same power parameters as the 2016 model. The 1.4TSI engine is EA211 series, and the 1.8TSI and 2.0TSI engines are the third generation EA888 series. In addition, all three engines are equipped with start/stop function.

　　In terms of gearbox, all the 1.4TSI, 1.8TSI and 2.0TSI models of the new Passat are equipped with DQ380 7-speed wet dual-clutch gearbox, and the manual gearbox of 1.4TSI is cancelled. In terms of chassis, all models still use the front McPherson/rear four-bar independent suspension, which has excellent quietness and comfort.

　　Editor’s comment:Compared with the 2016 Passat, the new Passat just listed is only an annual redesigned model, so the change is not obvious. The main difference focuses on the innovation of engine and gearbox. The V6 engine was cancelled, as was the 1.4T manual gearbox, which was the best result according to the market demand.

Text/great entertainer

After a year, in the long-awaited event, Iqiyi’s Misty Theater finally returned again. It can be said that similar feelings used to appear only in dramas such as Game of Thrones or Strange Tales, which were unanimously regarded as content benchmarks. However, the streaming media industry has developed rapidly to this day, and how to provide the ultimate content simply and effectively is still the greatest value of this industry to the audience.

　

Of course, technology is one of the factors that make streaming media successful, but the foundation of living is still content.

　

In fact, from the traditional era of public television to cable television, and now the era when streaming media takes over the discourse power of film and television content in an all-round way, the audience has chosen not so much the platform itself as the innovation of the content paradigm represented by the platform. At present, streaming media represents more global and differentiated content, and these are the core competitiveness that constantly attracts users to spend money to subscribe.

　

Wang Xiaohui, President and Chief Content Officer of iQiyi Professional Content Business Group (PCG), is acceptingYiyuguancha (ID: yiyuguancha)When interviewed by many media, I mentioned the "content pyramid" of iQiyi-85% of the works are commercial, with relevant elements such as resonant topics of the times, skilled commercial narrative structure and excellent production; 11% is the expression of platform value proposition, such as using theater to bring out the temperament of iQiyi, that is, to have deep insight and expression of society; The remaining 4% is an attempt to bet on big IP and epic content at the top of the pyramid.

　

The "content pyramid" is also the best answer to the era of content focus.

　

Create a pyramid of focus content in innovation that is not afraid of failure.

　

The market influence of the content industry often lies in the continuous innovation of excellent works and the occupation of quality word of mouth.

　

For today’s film and television industry, explosions are hard to come by. Even the recent "Squid Game", which swept the world, is far more popular than Netflix executives imagined, but despite external influences, this drama still maintains Netflix’s consistent Hollywood-level production quality. In the final analysis, it is only when the lower limit of content quality is guaranteed that it is possible to touch the upper limit of explosion.

Stills of Squid Game

　

Nowadays, the self-made strategy of streaming media platform is actually forming a pyramid-like structure. A large number of works have just crossed the quality line, and a small number of big-name producers or directors may spend some thoughts on creation. In fact, there are only a handful of works that can really be "out of the circle" or have the quality of winning prizes.

　

For a long time, high-cost costume idol dramas have always occupied the main stage of competition among major streaming media platforms. However, this "arms race" has not brought reasonable benefits, but has caused considerable waste of resources and chaos in various industries. In order to ensure the consistency of content quality, in addition to continuously maintaining investment and improving the degree of industrialization, the most important thing is actually the skillful use of typology.

　

in factNot blindly pursuing a single explosion, but focusing on improving the whole content level is exactly the direction that iQiyi chooses now.In the end, it will always be invincible in such cruel competition in the domestic market, and it will also be able to further launch an impact on overseas markets.

For a long time, although there seems to be a lot of content on the market, it seems that the focus of each platform’s work every year is still trying to get a new online content on the hot search in Weibo. Of course, under the influence of the right time and the right place, there will be several works with good reputation and popularity in a year.

In the first half of 2021, the popular drama "My Husband"

　

However, the executives of various platforms will always say on various occasions that the operation of the platform is not easy. On the one hand, the high content cost, and on the other hand, the users who have no platform loyalty, and the price that has been delayed, all make domestic video streaming media unable to get rid of the dilemma of loss.

　

For users, after a long paid education, it is not difficult to pay for the content. This is also the source of more than 100 million subscribers on iQiyi and Tencent videos. The problem is that for these users,In fact, they need more mature commercial works that pass the exam and can be continuously supplied for a long time than they are always waiting for the explosion.

　

Subscription system is more like an investment in essence. If users have confidence in the supply capacity of the platform, this kind of investment is naturally easy to go long-term, because most of users’ expectations can be met. However, for a long time in the past, domestic streaming media platforms actually lacked this ability to meet users’ expectations. The simplest example is how to finally realize the luxury film list released every year.

　

On the one hand, this test is the degree of film and television industrialization, on the other hand, it is the platform’s insight into users’ tastes and social thoughts.And more counterintuitively, the so-called "burning money" is actually far from enough, because users’ pursuit of good content is almost endless. When we discuss the content of Netflix, even the most basic or poorly evaluated content still reflects Hollywood’s guaranteed production ability, and despite the shortcomings of the play, Netflix obviously invested enough money in the lineup and audio-visual experience.

　

The problem that domestic platforms need to face now is far from being obsessed with making several 90-point works a year, but it is precisely that more energy should be concentrated on the stable production of a large number of 60-and 70-point content.

　

There is no doubt that Iqiyi has recognized this problem and is also giving its solution. The "content pyramid" mentioned by Aiqiyi Wang Xiaohui is the best answer at this stage.

President of iQiyi Professional Content Business Group (PCG)

Wang Xiaohui, Chief Content Officer

At the same time, in an interview, Wang Xiaohui further stated that the corresponding content methodology is taking shape.Including user insight, policy insight, and insight into the law of creation. If a big drama is filmed for three years, it is the methodology of future insight to find out where the user’s aesthetics will be in the next three years and where the future society will change.

　

It can be said that it is precisely this insight into the content strategy in the streaming media era and the rapid iterative content innovation attempt that has enabled Aiqiyi to maintain its position as a leading industry in the past year or two.

　

According to the third-party Yunhe data, in 2020, the effective broadcast market share of iQiyi drama feature films will reach 40%, and the effective broadcast time share of variety market feature films will reach 38%, both of which rank first in the industry, highlighting the strong original content production capacity. It has become an unrepeatable advantage of the platform.　

　

This upgrade of original self-control ability can also be reflected in each film list. According to the film list just released by Iqiyi, with its multifaceted coverage of industrial content and diversified content layout, it once again shows the order of magnitude advantage and hierarchical permeability. In addition to continuing to stick to the three major brand theaters, Iqiyi also launched four major types: Times Songs, Heroic Songs, Fengyun History and Love Poems, looking back on the historical and cultural changes, paying attention to the growth of the national spirit and paying tribute to heroes. The dramas such as "In the World", "Living in My Heart" and "Dear Children" will visit iQiyi one after another to meet users.

Poster for the series "In the World"

　

At the same time, "Misty Theater", "Love Theater" and "Little Funny Theater" featuring comedies will continue to bring more brand-new content through "Theater Brand".

　

The suspense brand "Misty Theater" will launch Fatal Desire, Who is the Killer and Gold Rush, which will integrate emotions, cases, adventures and other elements to meet the needs of users for exciting stories. The "Little Funny Theater", which focuses on comedy content, released reserve drama lists such as Deyun Wasshe, Monthly Girl, Doctor is Doctor, Second is Second, and Broken Elite.

　

In terms of production, broadcasting and operation of innovative content, iQiyi actively uses the value-added services of film and television works to enhance the willingness of members to pay, thus shaping the in-depth innovative exploration of film and television production and broadcasting mode and operation concept.

　

It can be said,It has become the most critical barrier for iQiyi to learn from the model innovation of American TV series, which consists of high-quality production and broadcasting mode, theatrical operation and differentiated broadcasting.Obviously, in addition to technology and content, the emphasis on the core values of members is becoming another "moat".

The "Metauniverse" is coming, and the content and members are still the core.

　

Good content must have a high premium market share, and the high premium market mechanism is also bringing the positive effect of "good money driving out bad money" for good content. At the same time, these contents are further involved in the benign interaction of improving the audience’s aesthetic taste.

　

Wang Xiaohui is acceptingYiyuguancha (ID: yiyuguancha)Many media interviews expressed the current iQiyi’s view on content self-made: "The self-made content is exactly the same as the original intention we just started.The first is copyright ownership, and IP can be developed in multiple dimensions; The second is that you can control the quality without so many links; The third is to control costs.It is based on these three dimensions that can reduce the overall cost. Now we say that the self-made growth rate will increase in the future for these reasons. When this goes up and down, the content of pure procurement in the market will decrease and customization will increase. "

　

Streaming media and the algorithms behind it are oriented to a huge user base. They may be interested in the public’s broken works at the same time, but they will have different interests. To meet these interests, streaming media does not need to invest huge production fees and publicity fees, and film and television division has become an inevitable trend.

The "Fog Theater" can maintain a high degree of popularity, which is precisely because of its perfect correspondence to suspense audiences.

The sixth series of "Mist Theater" "The Mystery Fog of the Octagonal Pavilion"

　

Of course, even many international streaming media platforms can’t be as big and complete as Netflix. For example, Disney+ needs to give up some adult content that is too violent and explicit for children users. HBO Max itself wants to rely on the golden signboard of "HBO production" to attract users. Although there are data to prove that streaming media platforms are not a zero-sum game,However, end users will still choose according to the content tonality and brand of a platform, rather than wandering back and forth between platforms in pursuit of a single hot content.

　

In the short term, the "Fog Theater" created by iQiyi is indeed a huge step in the quality and typology of content. On the one hand, its content can provide one or two works that exceed expectations while ensuring the average quality. On the other hand, this more subdivided content brand is gradually distinguishing Aiqiyi’s self-made content from other platforms.

　

While maintaining the current content strength and content brand tonality, iQiyi still keeps an eye on the future trend, especially in the case of its continuous investment and practice in VR and virtual production for many years, which makes them stand at the door of the "meta-universe" naturally.

　

At the beginning of this year, iQiyi provided its partial realization of "Metauniverse" through the XR "City of Reality" project: creating a general solution and expanding the existing content IP technology, so as to create an experience comparable to "Metauniverse" in a specific scene.

THE9 "City of Reality" Immersive Virtual Concert

Wang Xiaohui further stated that,Iqiyi is building two "cosmos" concepts-the universe of ancient Chinese city and the misty universe, one focusing on historical and cultural stories and the other deepening suspense track.In these two universes, a new relationship between users will be formed, and technology will also break down the barriers between universes, allowing people, scenes and stories in the universe to interact with each other.

　

In the future, these elements can be displayed in all dramas to a greater extent, so that all characters can form more consensus, and consumers are willing to enter the online and offline experience to find the foggy universe and provide him with more plots and stories.

　

In addition to the comprehensive content reserve and future layout, iQiyi recently took the lead in announcing the cancellation of "advanced on-demand". On the one hand, Tencent Video and Youku followed suit quickly, and on the other hand, this move also made the platform put enhancing the user experience at the core of the service system again.

　

It should be said that how to balance the user experience while pursuing commercial realization is always a question that needs to be answered continuously in front of the commercial platform, but at present, under the leadership of iQiyi,Short-term commercial interests are beginning to give way to a more essential user experience.This really requires courage. After all, the platform sacrifices real revenue, which means that the competition in the domestic streaming media industry has once again entered a higher level.Competitiveness is not limited to content and technology, and service experience will also become an important part of differentiation.

Weibo screenshot

　

Judging from the content layout in the coming year, the content direction and purpose of iQiyi can be described as quite clear, tapping the deep-rooted value of vertical themes and circle content, and gradually starting to provide more subdivided audiences with content that they love.

　

"We need to subdivide the user groups, do professional and in-depth research according to the needs of each user group, and then polish the content that this audience likes with the spirit of artisans. Of course, we also expect iQiyi’s works to break the circle and make users of different circles like it, but such works can’t be met. " Gong Yu, founder and CEO of iQiyi, said, "We can’t just do one thing because we want to wait for a rabbit to die and eat meat. This is wrong."

　

In the case that the business model is extremely mature, what today’s streaming media needs to face is undoubtedly the cultivation of "internal strength", and any kung fu moves to the highest level can’t escape the word "avenue to simplicity".In the end, the same is true of content production, which can still maintain the attraction of creation without too many complicated routine designs.The audience is just willing to pay for these simple but deeply rooted stories in the complex world, which is the goal that the current streaming media platform should also be worth pursuing.

Recently, Chengdu Park Urban Construction Administration officially released the 2023 Park Urban Pollen Index.

Spring is a "disaster" for many patients with allergic diseases: tears flying everywhere, sneezing repeatedly, itchy skin and unbearable redness …

Since 2018, west china hospital Otolaryngology Head and Neck Surgery/Allergy Response Center has been monitoring the pollen distribution in Chengdu for a long time. According to Meng Juan, a professor of otorhinolaryngology and head and neck surgery in west china hospital and deputy director of allergic reaction center, the total pollen in Chengdu in recent years is about 20 times that of 30 years ago, compared with the research data made by a retired old professor in the same department 30 years ago.

Which plants are susceptible to sensitization in Chengdu recently? What are the preventive measures?

The culprit of sensitization is not flowers!

"Since 2018, we have monitored airborne pollen in Chengdu, mainly focusing on what seasons, varieties and quantities of pollen floating in the air." Meng Juan said that comparing the monitoring data for many years with the research data made by a retired professor of Huaxi Hospital (Otolaryngology Head and Neck Surgery) 30 years ago, it is found that the total amount of pollen now is about 20 times that of more than 30 years ago, and some kinds of pollen are even more than 80 times that of 30 years ago.

Surprisingly, when it comes to pollen allergy, people’s first reaction is to stay away from fragrant flowers such as roses, lilies and gardenias. "After many patients came to the hospital for diagnosis, they all said that they would go back and throw away the flowers planted at home." Meng Juan said that in fact, this is a common misunderstanding among patients with pollen allergy. The "culprit" of pollen allergy is actually the pollen of trees and weeds.

"The flowers planted at home are generally ornamental flowers, and the amount of pollen is not large, and they are usually insect-borne flowers. They mainly rely on bees and butterflies to spread pollen. The particles are large and sticky, and they are not easy to spread in the air." Meng Juan said that allergic pollen, usually wind-blown flowers, has no fragrance and bright colors and cannot attract insects to pollinate, so it can only be won by quantity. "So the pollen of wind-blown flowers is usually light in texture and can be blown far away by the wind." For example, poplar, elm, cypress, birch, phoenix tree, Broussonetia papyrifera and so on.

What are the common allergic pollen in Chengdu in spring and autumn?

According to the monitoring data, there are two pollen seasons in Chengdu, namely, spring and autumn.

The spring in Chengdu is relatively warm, and the earliest pollen dispersal appeared around beginning of spring. "For example, on February 1 this year, we monitored the pollen of Sabina vulgaris, which first appeared." Meng Juan said that this is the most common allergic pollen in Chengdu in spring, which usually lasts from February to the end of March.

In March, the temperature rose, and the types of pollen gradually increased. Broussonetia papyrifera, Platanus acerifolia and Betula platyphylla joined the "scourge" team one after another. "Especially the pollen of Broussonetia papyrifera, the current monitoring data is about 80 times that of 30 years ago, and it is also the largest increase."

In autumn, the "protagonist" of allergic pollen in Chengdu becomes humulus pollen and Artemisia pollen, that is, weed pollen, which lasts from the end of August to the end of October and early November.

What plants are susceptible to sensitization in Chengdu recently?

Recently, the main allergic plants in Chengdu are Sabina, Cupressus and rape. Cupressaceae plants are widely used in parks and residential areas, and rape flowers are also widely planted around Chengdu. In addition, the inflorescences of sensitized plants such as Taxodiaceae, Pinaceae and Photinia are gradually maturing.

During this time, the weather in Chengdu is fine, so allergic patients should pay attention to avoiding such allergic plants and take good protection when traveling.

How to prevent and seek medical treatment for allergic patients?

Clinically, the number of patients visiting the allergy specialist clinic also confirms the time of "pollen season" in Chengdu.

"In the pollen season, half of the patients in the allergy clinic are allergic to pollen." Meng Juan said that in terms of the number of patients, there are fewer allergic people in autumn than in spring, which is also consistent with the characteristics that the total amount of pollen in autumn is less than in spring.

For patients with pollen allergy, Meng Juan suggested going to the hospital for formal testing to find out which pollen they are allergic to. In these pollen spreading seasons, if economic conditions or time permit, the best protection method is to leave the place of residence and temporarily live in a place where there are no such pollen. "For example, some patients who come to Hainan in spring will find that they have no allergic symptoms because there is no sensitized pollen in that environment in Hainan."

However, the conditions of most patients are not allowed, so it is necessary to reduce going out as much as possible. When staying at home or in the car, close the doors, windows and windows to reduce the outdoor pollen from drifting indoors or in the car.

When going out, you must wear a mask, and people with obvious eye symptoms can wear goggles to minimize skin exposure. Wash your hands and nose in time after returning home to reduce the amount of pollen deposited on your body.

The most easily overlooked point is the drying of clothes. In the pollen season, it is best to choose indoor drying. "Drying outdoors can also cause allergies if pollen in the air adheres to clothes." Meng Juan said.

In addition to prevention, patients with pollen allergy should go to the hospital for medical treatment in time, and ask the doctor to give them corresponding medication, such as oral administration, nasal spray, eye drops, etc. These measures can not only reduce the course of allergic patients, but more importantly, if allergic rhinitis is repeated and there is no effective treatment and control, it is very likely to develop from the initial allergic rhinitis to the lower respiratory system, causing asthma. "Asthma is extremely life-threatening during its acute attack."

Original title: Chengdu released the park city pollen index in 2023. The total amount of pollen in Chengdu is 20 times that of 30 years ago.

Editor: Yang Hong

Editor: Xu Hao

Audit: Song Yan

1905 movie network news Written and directed by Li Zhaojun, Shi Berlin, and Liu Yongtai, and produced by Er Dongsheng, Guo Xiao served as the chief producer, and Zhang Jiahui and Zhang Han led the lead roles. Zheng Zeshi, Jin Yanling, Zhang Zhaohui, Gu Zulin, Cai Hanyi, Su Lishan, Li Shangzheng, Wang Haoxin, Guo Zhenghong, Dong Chang, and Amy starred. Qin Pei’s special crime mystery film will be released nationwide on October 25.

A few days ago, the film released a special issue of Zhang Jiahui’s "urge" and a poster of the character of the same name. In the special issue, Zhang Jiahui made a special appearance to introduce his character and the background of the movie story. In order to complete the rescue, the hypnotic expert did not hesitate to manipulate the jury by means of good or evil, which made people suspicious. The poster of Zhang Jiahui is also evil and positive. It echoes the special issue, which increasingly arouses the curiosity of the majority of fans.

Hypnosis experts appear to reveal the secrets of hypnosis, and Zhang Jiahui is also full of suspense

A few days ago, the film released a special feature of "No Solid". In the short film, Zhang Jiahui said that "hypnosis" is not as mysterious or unreachable as ordinary people think, but a subject that can be mastered through learning and training. The thrilling "hypnosis" in the film is not fictional out of thin air. The real hypnotist who served as the special consultant of the film also appeared to interpret the scientific principles of hypnosis. During the filming of the film, the main creative team carefully designed the "environment, body movements and language", trying to make Zhang Jiahui’s hypnosis scene believable and gripping. However, whether a hypnosis expert with such powerful abilities will fall into the black hole of desire because of a single thought has also left a huge doubt in everyone’s heart.

The special issue left a lot of suspense, and the poster released at the same time echoed it. The whole poster is mainly gray and black, and the mirror ghost design is very psychedelic. On the poster, Zhang Jiahui’s smile is chilling, and the difference between good and evil is chilling. In the background screen, the other jury members only show vague backs. The two sides stand back to back, which seems to suggest that they are diametrically opposed to each other on the "Lin family murder case." When a murder case encounters a kidnapping case, the evil forces will do anything to reverse the outcome of the trial, adhere to justice or compromise evil deeds, maintain conscience or satisfy their own selfish desires. The confusion and difficult choices in the gray area will test everyone on the jury.

Hardcore dad shows alternative fatherly love, netizens: Looking forward to the last wave of slag Hui in 2019

The movie "Hypnosis · Verdict" tells the story of Xu Lisheng, a hypnosis expert played by Zhang Jiahui, who is threatened by the gangsters with his daughter’s life and asked to hypnotize at least four jury members to reverse the trial result within 90 minutes. Xu Lisheng counterattacks secretly with Zhang Han’s former special forces soldier Yang Kai to launch a limited-time rescue. This is the story of Zhang Jiahui’s subsequent and subsequent father-daughter films. At that time, he won numerous audience praise with his excellent acting skills and deep fatherly love. After many years, he reinterpreted the father’s image, performed hypnotism on the jury members to rescue his daughter, and worked hard to identify the behind-the-scenes interest groups according to the clues, and finally launched a life-and-death battle with the manipulator.

The film’s ingenious injection of new elements of "hypnosis + trial" into traditional crime suspense is eye-catching, andZhang JiahuiThe new masterpiece is also highly anticipated by the audience. Since the beginning of this year, Zhang Jiahui has presented many high-quality works to everyone, and has even been dubbed the title of "film and television industry model worker". As its final work in 2019, "Hypnosis · Judgment" has its own eye-catching effect.