Indian men’s cricket team signed a sanitary towel brand sponsorship, calling for the elimination of menstrual taboos in the country.

　　Rajasthan Royals of the Indian Cricket Super League signed a sponsorship agreement with Niine, a sanitary towel brand in India, whose trademark will appear on the jersey of this men’s cricket team. The media commented that this will greatly challenge the deep-rooted menstrual taboo in Indian social concepts.

　　According to Agence France-Presse reported on the 18th, Rajasthan Royal Team said that they hoped the sponsorship of Niine brand would help educate men. According to the report, menstruating women in India still face deep-rooted social taboos. In some rural areas, menstruating women must arrange separate sleeping places and are forbidden to enter temples. According to "Business Wire India", Indian Prime Minister Modi emphasized his support for eliminating menstrual taboos in his Independence Day speech on the 15th.

　　Both Rajasthan Royal Team and Niine Company expressed the hope that this sponsorship will promote the society to change its view on menstruation, and both sides also released a poster with the words "Let’s discuss menstruation". The Royal Rajasthan team issued a statement saying: "There is no doubt that cricket is the most popular sport in India, which provides an ideal platform for discussing health problems and promoting social change." The statement also said: "The Rajasthan Royal Team will become a communication intermediary to help educate men in the Indian Cricket Super League in the 2020 season, which will not only enhance the relevant awareness on a large scale, but also promote understanding."

　　Ranjit Barthakur, executive chairman of Rajasthan Royal Team, said: "It’s time to make a real change. We are very pleased to welcome Niine, who has been a pioneer in changing the society’s view of menstruation. "

　　Amar Tulsiyan, founder and chairman of Niine Company, said that Rajasthan Royal Team and the company hope to jointly eliminate the shackles of women’s menstruation in their lives. "We believe that the Indian Cricket Super League is a powerful platform that can benefit thousands of men and women in our country and even in the world, and can be a catalyst to eliminate many people’s embarrassment about sanitary napkins and menstruation."

　　Niine brand was born two years ago, and its products include sanitary napkins, hand sanitizers and a series of hygiene and personal care products. In addition, Niine has developed a menstrual record App, which is available in 9 Indian languages.

　　Cricket is one of the most popular sports in India, and the Indian Cricket Super League has great influence both at home and abroad. Affected by the COVID-19 epidemic, this year’s Indian Cricket Super League will be held in the United Arab Emirates from September 19th to November 10th. At that time, the Rajasthan Royal Team will play in a jersey with Niine logo printed on the back.