Seeing is not necessarily believing! ＂Fans＂ irrational idolize boosts the proliferation of fake data
Cctv newsRecently, on social media and some new media platforms, people often find that every time some users publish ordinary content, the number of views or likes they get can easily exceed one million, ten million or even hundreds of millions. So, how true are these figures?
Not long ago, Weibo, a video promoting a new song released by an artist user, received more than 100 million reposts. At present, the total number of users in Weibo, China is 337 million, which is equivalent to one in every three users in Weibo who forwarded this content.
journalist: How is this data defined?
Cao Yongshou, president of a data company in BeijingThat is, it was not painted by a real person, but by a machine (using software) manually.
According to Mr. Cao’s prompt, the reporter entered the name of Sina Weibo on an e-commerce platform, and the system gave priority to a large number of business options to help users increase fans or increase data. These so-called merchants recommended packages with different needs to reporters. Basically, for 10 yuan, you can buy 400 fans, or you can forward them to Weibo for 100 times. Can also be based on demand, to achieve the degree of fan activity and regional authenticity of the special customization.
In order to convince reporters that the data revision is true and effective, the seller claims that many artists and online celebrity have come to buy from them and have a long-term cooperative relationship with them. When the reporter tried to ask the specific artist’s name, the seller said it was inconvenient to disclose relevant information to the reporter.
The reporter also searched in the search engine with "traffic" as the key word, and found that 23 of the top 100 results were third-party software and platforms related to brushing traffic, providing brushing services covering almost all popular platforms. The reporter tried to download one of the softwares with the functions of "creating fans" and "creating forwarding", and filled a Weibo account that had not been updated recently into the designated location, and paid 11.92 yuan for enough points by scanning the code, and entered the target values of 500 fans and 300 forwarding times respectively. After a few minutes of operation, I found that followers with the same name were constantly pouring into the account. Similarly, a Weibo published a few days ago will be immediately forwarded by unknown users. The operation results can achieve data tampering according to the number of users’ wishes.
In the chat group of WeChat and Weibo, the reporter also found a lot of information about openly recruiting so-called likes. The reporter applied to join one of the chat groups as a candidate, and the administrator named "cash cow for receiving teachers" simply asked the reporter’s age and available time, and sent a job request to the reporter — — Add attention and praise to the designated customer’s Tik Tok account, and you can get a reward ranging from 1-3 yuan if you complete it. There is no upper limit on the workload per day, and wages can also be settled on the same day.
Cao Yongshou, president of a data company in BeijingThe water army has several characteristics. One is that you will find that the contents made by the water army are almost the same. The second is that many naval forces are online in the early hours of the morning. Do you think this is normal? If there are 10,000 fans, each person has registered 10 white numbers, and each white number sends 100 messages or messages every day, that is 100,000 times 100, and one thousand (ten thousand) can be reached in one day. In fact, it is only 10,000 people.
"Fans" irrational idolize boosts the proliferation of fake data
When data fraud becomes easy, it is inevitable to be abused. Fans who are keen on talent shows and crazy about idolize have hired the Water Army to brush the list of idols they support, and artists’ agencies and some new media platforms have also taken a fancy to the business opportunities, adding fuel to the fire behind them.
In order to concentrate on supporting common idols, the Star Weibo Data Station, which was set up spontaneously by fans or arranged by brokerage companies, came into being. According to Xiao Yu, a student who once participated in the list-making at the data station, personal forwarding artist Weibo can only be regarded as a daily check-in task. It has long been a common practice among fans to spend money on data for rapid increment.
In order to save manpower and time, fans will also share mobile phone applications that provide automatic list brushing function, enter their homepage and choose their favorite stars. No matter the date of list playing or the copy, all fans need to do is pay.
Breaking the myth of traffic and attracting people with works
For the inflated data, experts say that data fraud not only damages the basic principle of honesty between people, but also makes the performing arts market fall into a vicious circle of not paying attention to quality but only traffic.
Internet expert Wu Chunyong: Traffic fraud basically violates the principle of honesty. Its essence is actually to pursue the maximization of its own interests. Take different ways to brush according to the so-called demand. Such an unhealthy industrial chain and ecological chain gradually formed.
When data fraud becomes an industry, everyone involved in it contributes to the continuous spread of fraud more or less because of their own profits.
Professor Zhou Xing, School of Art and Media, Beijing Normal University
Professor Zhou Xing, School of Art and Media, Beijing Normal UniversityThe eyeball economy is a phenomenon that is hard to avoid in this era. When we communicate with stars or brokers in the industry, they certainly have a reasonable reason. When the star traffic is large, his exposure rate will be more concerned by advertisers. It is inevitable that fans will be encouraged to create traffic in clusters. But there is also a very important problem that media organizations also need interests, and when they find it easier to appeal to this emotion, they will attract attention. Creating traffic stars must be the result of the joint efforts of the three.
In this regard, experts called for, on the one hand, in addition to the market and relevant departments to increase supervision, fan groups, performing arts markets and platforms all need to reflect. If we only pursue immediate interests and give up creating truly valuable and quality works of art, the so-called traffic data will be nothing more than a passing cloud.
Professor Zhou Xing, School of Art and Media, Beijing Normal UniversityBecause it is fleeting, network communication will soon be out of sight. Young people grow up, and soon there will be new hot spots (appearing). Of course, there must be policies to curb these manufacturing institutions. Besides, it is necessary to have a positive tool of propaganda and public opinion to pay attention to the good things that are truly exemplary people, the backbone of our society, and firmly promote the development of our social economy and culture, and let young people accept them and make them become a model that is really not short-term but long-term. I think this is the important thing.