FAW Mazda Attacks SUV Market with ＂Control King＂

In recent years, the SUV market has grown rapidly, showing a hot trend of continuous growth for several years, reflecting the good development trend and prospects of the SUV market. Under such a rapid growth situation, many manufacturers have participated in the competition in the SUV market, and the SUV market has become a battleground for military strategists.

Over the years, FAW Mazda’s product line has mainly focused on cars, with a single model. Although Mazda8, an MPV model, was added in 2010, there has been a lack of a domestic SUV model, which has affected and restricted the sustainable development of the enterprise. The listing of MazdaCX-7 just fills this gap and perfects the product line of FAW Mazda. Since then, FAW Mazda has the capital to wrestle with the future in all fields.

Inheriting the essence of Mazda brand/

At the beginning of MazdaCX-7 research and development, Mazda’s goal was to develop a "distinctive SUV", and "sports car" became a distinctive breakthrough. MazdaCX-7 combines many advantages of SUV, such as "high passability, practical convenience, large space and high sitting posture", and also integrates personality characteristics such as "the shape of sports car, the speed of fast galloping and the motion control characteristics of safe driving", which is endowed with completely different value elements from competitors.

At first glance, MazdaCX-7 is full of charm. From the appearance, MazdaCX-7 is like an eagle flying with wings, full of "movement" and "vitality", reflecting a kind of wild power beauty, which is exactly consistent with the aesthetic taste pursued by its target consumers. Therefore, it is easy to resonate between people and cars. Not only that, Mazda brand embodies a finely crafted craftsman spirit in its bones, and it is this craftsman spirit that gives MazdaCX-7 a very exquisite inner charm.

Although MazdaCX-7 is still an SUV, it inherits Mazda’s persistent pursuit of control and driving pleasure. In fact, its characteristics are more in line with the concept of "SportsCrossoverSUV" and concentrate the advantages of sports cars, SUVs and cars. MazdaCX-7′ s power system is further implanted with MPS2.3T engine from Mazda legend and timely four-wheel drive system with electronically controlled intelligent torque distribution. Obviously, it inherits Mazda’s brand essence.

The charming "SUV control king"/

Driving MazdaCX-7 on the road will attract the attention of many passers-by, because MazdaCX-7 has such a special sports car shape design. Of course, the sporty appearance of MazdaCX-7 is not only pleasing to the eye, but also very practical. For example, the front windshield with an included angle of 65.5 degrees makes the drag coefficient of MazdaCX-7 as low as 0.34, which not only improves the handling performance, but also effectively reduces the fuel consumption. Such practical and advanced modeling design adds the smoothness and dynamics of MazdaCX-7 body.

Another highlight of MazdaCX-7 is its excellent handling, which can be described as "SUV control king". Take the 2.3T four-wheel drive as an example. The 2.3T engine originated from MPS is very powerful, and it has won the top ten engines of Ward for three consecutive years. With the perfect cooperation of timely four-wheel drive system, MazdaCX-7 has excellent acceleration performance. In addition, the chassis of MazdaCX-7 is a special SUV chassis, which is different from other SUV brands that are mostly cars and SUVs. Obviously, MazdaCX-7 has better stability. The MazdaCX-7′ s highly rigid body brings it more accurate cornering performance than the general SUV.

After the intense and busy work, driving MazdaCX-7 in the urban jungle and Shan Ye coast, and enjoying the relaxed and comfortable driving, you can realize the excellent dynamic performance brought by MazdaCX-7′ s leapfrog power, timely four-wheel drive system, special SUV chassis and four-wheel independent suspension system for drivers and passengers, so that you can truly appreciate the charm of SUV control king.

Not only that, MazdaCX-7, the "SUV control king", also has a convenient and flexible mechanism and configuration for car owners. As a medium-sized SUV, MazdaCX-7 has a large comfortable space that can easily accommodate four adult passengers. RelaxbutSportyCockpit, a relaxing and dynamic theme design, can bring abundant driving passion to drivers and make passengers feel relaxed and comfortable.

Compact pricing of medium-sized SUVs highlights the ambition to enter the market/

At present, the domestic SUV market presents a pattern that compact SUVs account for a relatively large proportion and medium-sized SUVs account for a relatively small proportion. But the medium-sized SUV represents the development trend of SUV in the next few years. As a typical medium-sized SUV, the listing price of MazdaCX-7 is set at 199,800 ~ 273,800 yuan, which is equivalent to the price of compact SUV. The establishment of this pre-sale price range actually reflects FAW Mazda’s "smart" market plot: based on the medium-sized SUV market, seize the market space of compact SUV, and hope to make a breakthrough in both the medium-sized SUV and the compact SUV market.

Compared with medium-sized SUVs, MazdaCX-7 has outstanding personality value in dynamic sports car modeling, excellent handling and comfort. Under the condition of ensuring high performance and high quality of medium-sized SUVs, MazdaCX-7 shows the advantage of "king of cost performance" with the price of compact SUVs. In this way, Mazda CX-7 can make great achievements in the medium-sized SUV market and lead the medium-sized SUV market.

Compared with the compact SUV, MazdaCX-7 shows the outstanding advantages of "Big One" in vehicle size and interior space, and shows the powerful momentum of "Strong One" in power, while it has the absolute domineering of "High One" in configuration and safety. At the same time, this pre-sale price range can also reflect the foresight of the "king of cost performance" and highlight FAW Mazda’s ambition for the compact SUV market.

It is not difficult to see that FAW Mazda’s strategizing in the pricing process of MazdaCX-7 and its shrewdness in grasping the market just right, among which, it has both the determination to base itself on the medium-sized market and the ambition to acquire the compact market, which is really a wonderful move. It can be predicted that with the support of this market pricing strategy, it will undoubtedly be a strong guarantee for MazdaCX-7 sales.